{"id":4972,"date":"2022-06-21T17:34:51","date_gmt":"2022-06-21T23:34:51","guid":{"rendered":"https:\/\/www.bbincubator.com\/?page_id=4972"},"modified":"2025-07-18T09:38:26","modified_gmt":"2025-07-18T15:38:26","slug":"expertise-reverse-logistics-returns","status":"publish","type":"page","link":"https:\/\/www.bbincubator.com\/es\/expertise\/reverse-logistics-and-returns\/","title":{"rendered":"BBINC-Reverse Logistics &#038; Returns"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"gel-heading gel-heading-style-01 text-left\">\n\t\t\t<div class=\"gel-heading-subtitle\">ALGUNAS EXPLICACIONES<\/div>\n\t\t<h2 class=\"gel-heading-title gel-6c854de80b59be5b97069e9d75f0c8de\">\n\t\t\u00bfQu\u00e9 es la log\u00edstica inversa?\t<\/h2>\n\t<\/div><div class=\"gel-space gel-cb69012ece833321c2e9a93dd4859b46\"><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Seg\u00fan The Council of Logistics Management, la definici\u00f3n completa de log\u00edstica inversa es el proceso de implementar, controlar y planificar el flujo rentable de productos terminados, materias primas e inventario en proceso. El flujo es desde el punto de consumo (es decir, el cliente) hasta el punto de origen (es decir, el fabricante), para disponer adecuadamente de estos o para recuperar el valor.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"gel-space gel-add92ab82a10552a90ca682f76fa444d\"><\/div><\/div><\/div><\/div><\/div><div data-g5element-full-width=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1655938301185 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"gel-heading gel-heading-style-01 text-left\">\n\t\t\t<div class=\"gel-heading-subtitle\">LAS DEVOLUCIONES EST\u00c1N CRECIENDO CON FUERZA EN LAS VENTAS MINORISTAS<\/div>\n\t\t<h2 class=\"gel-heading-title gel-97fddf5b532d9bad74295cf483d191d3\">\n\t\tLas devoluciones, una tendencia creciente en el comercio en tienda y online\t<\/h2>\n\t<\/div><div class=\"gel-space gel-add92ab82a10552a90ca682f76fa444d\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-g5element-full-width=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1655938134252 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>La log\u00edstica inversa abarca todos los procesos de la cadena de suministro para productos y materiales devueltos que viajan \"hacia atr\u00e1s\" a trav\u00e9s de la cadena de suministro. De ah\u00ed el nombre de log\u00edstica inversa.<\/p>\n<p>Esto incluye cualquier cosa, desde productos devueltos, eliminaci\u00f3n\/reciclado de materiales de embalaje, eliminaci\u00f3n responsable de productos vendidos anteriormente, etc.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_progress_bar wpb_content_element  vc_progress-bar-color-accent\" ><h2 class=\"wpb_heading wpb_progress_bar_heading\">Proporci\u00f3n de devoluciones entre las ventas minoristas totales en los Estados Unidos, en %.<\/h2><div class=\"vc_general vc_single_bar vc_progress-bar-color-bar_orange\"><small class=\"vc_label\">2021 - 16.6%<\/small><span class=\"vc_bar animated striped\" data-percentage-value=\"49.8\" data-value=\"49.8\"><\/span><\/div><div class=\"vc_general vc_single_bar vc_progress-bar-color-blue\"><small class=\"vc_label\">2020 - 10.6%<\/small><span class=\"vc_bar animated striped\" data-percentage-value=\"31.8\" data-value=\"31.8\"><\/span><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<pre>Fuente: NRF y Appriss Retail<\/pre>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"gel-space gel-add92ab82a10552a90ca682f76fa444d\"><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>A medida que la participaci\u00f3n del comercio electr\u00f3nico y el env\u00edo directo al cliente aumentan, y que m\u00e1s clientes esperan poder devolver productos si lo necesitan, las tiendas en l\u00ednea enfrentan un desaf\u00edo al administrar y crear valor agregado a partir de los altos vol\u00famenes de devoluciones.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_progress_bar wpb_content_element  vc_progress-bar-color-accent\" ><h2 class=\"wpb_heading wpb_progress_bar_heading\">Proporci\u00f3n de las devoluciones comparado al total de ventas en lines en EE.UU. en %<\/h2><div class=\"vc_general vc_single_bar vc_progress-bar-color-bar_green\"><small class=\"vc_label\">2021 - 20.8%<\/small><span class=\"vc_bar animated striped\" data-percentage-value=\"62.4\" data-value=\"62.4\"><\/span><\/div><div class=\"vc_general vc_single_bar vc_progress-bar-color-violet\"><small class=\"vc_label\">2020 - 18.1%<\/small><span class=\"vc_bar animated striped\" data-percentage-value=\"54.3\" data-value=\"54.3\"><\/span><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<pre>Fuente : NRF y Appriss Retail<\/pre>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Los actores de la cadena de suministro y los fabricantes se est\u00e1n despertando de a\u00f1os de \"barrer las cosas debajo de la alfombra\" y ahora est\u00e1n tratando la log\u00edstica inversa como un aspecto importante de su propuesta comercial.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"vc_chart vc_round-chart wpb_content_element\" data-vc-legend=\"1\" data-vc-tooltips=\"1\" data-vc-animation=\"easeInOutCubic\" data-vc-stroke-color=\"rgba(255,255,255,0.01)\" data-vc-stroke-width=\"5\" data-vc-type=\"doughnut\" data-vc-values=\"{&quot;labels&quot;:[&quot;Auto Parts&quot;,&quot;Apparel&quot;,&quot;Home Improvement&quot;,&quot;Houseware&quot;,&quot;Everything Else&quot;],&quot;datasets&quot;:[{&quot;data&quot;:[19,12,11,11,45],&quot;backgroundColor&quot;:[[&quot;#7089d9&quot;,&quot;#5472d2&quot;],[&quot;#7fc04b&quot;,&quot;#6dab3c&quot;],[&quot;#f9cd8a&quot;,&quot;#f7be68&quot;],[&quot;#c695c7&quot;,&quot;#b97ebb&quot;],[&quot;#dbd2c2&quot;,&quot;#cec2ab&quot;]]}]}\" data-vc-legend-color=\"#2a2a2a\" data-vc-legend-position=\"left\">\n\t<h2 class=\"wpb_heading\">Categor\u00edas que generan m\u00e1s retorno, en %<\/h4>\n\t<div class=\"wpb_wrapper\">\n\t\t<canvas class=\"vc_round-chart-canvas\" width=\"1\" height=\"1\"><\/canvas>\n\t<\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<pre>Fuente: NRF<\/pre>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"gel-space gel-add92ab82a10552a90ca682f76fa444d\"><\/div><div class=\"gel-heading gel-heading-style-01 text-left\">\n\t\t\t<div class=\"gel-heading-subtitle\">BBI CAN HELP YOUR COMPANY ADD VALUE TO YOUR RETURNED PRODUCTS<\/div>\n\t\t<h2 class=\"gel-heading-title gel-6c854de80b59be5b97069e9d75f0c8de\">\n\t\tSoluci\u00f3n llave en mano para log\u00edstica inversa y devoluciones.\t<\/h2>\n\t<\/div><div class=\"gel-space gel-add92ab82a10552a90ca682f76fa444d\"><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"color: #449aac;\"><strong>BBI<\/strong><\/span> has set up an integrated return management process. We follow specific guidelines built in partnership with our clients that include, but are not limited to:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"gel-list gel-list-style-01 vc_custom_1656005985215 gel-69df3b571f286 vc_custom_1656005985215\">\r\n    <ul class=\"content-list icon_list\">\r\n                                                            <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Insertar instrucciones de devoluci\u00f3n en pedidos en tr\u00e1nsito,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Recibir y segregar los productos devueltos,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Deseche y recicle los productos y embalajes da\u00f1ados,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Probar el producto siguiendo las instrucciones de la empresa,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Siga las instrucciones si el producto no pasa las pruebas,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Limpiar y restaurar productos probados,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Vuelva a empaquetar el art\u00edculo reacondicionado y agregue nuevos accesorios seg\u00fan sea necesario,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Vuelva a empaquetar y reabastecer el producto,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Done los productos a la Caridad,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Reciclar sistem\u00e1ticamente los productos devueltos,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            Revende productos devueltos a tiendas de descuento,                                    <\/li>\r\n                                                                        <li class=\"item-list gel-list-item\">\r\n                                            <span class=\"list-type\"><i class=\"fas fa-arrow-circle-right\"><\/i><\/span>\r\n                                                            ...                                    <\/li>\r\n                        <\/ul>\r\n<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"gel-space gel-bdaf5e6cf5fb2a0b5da1d9044761d4a3\"><\/div><\/div><\/div><\/div><\/div><div data-g5element-full-width=\"true\" data-vc-parallax=\"1.5\" data-vc-parallax-image=\"https:\/\/www.youtube.com\/watch?v=Hk27OEiX6bU\" class=\"vc_row wpb_row vc_row-fluid vc_row-has-fill vc_video-bg-container vc_general vc_parallax vc_parallax-content-moving\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner vc_custom_1656000602433\"><div class=\"wpb_wrapper\"><div class=\"gel-space gel-19314860204a14c831fa2d38c475b0c1\"><\/div>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1743703518953\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5><span style=\"color: #449aac;\">BBI<\/span>\u00a0<span style=\"color: #7d7d7d; font-weight: 400;\">can help you add value to your returned products and goods, bring you peace of mind and have this challenging issue under control.<\/span><\/h5>\n<h5><span style=\"color: #7d7d7d; font-weight: 400;\">With <\/span><span style=\"color: #449aac;\">BBI<\/span>\u00a0<span style=\"color: #7d7d7d; font-weight: 400;\">returns management you are always in control of your brand and products. Your returned products will be handled exactly as you tell us.<\/span><\/h5>\n<h5><span style=\"color: #449aac;\">BBI<\/span><span style=\"color: #7d7d7d; font-weight: 400;\"> is as concerned as you are by protecting our planet, we always choose for the most environmentally friendly shipping option for returns and recycle as much as we can when having to destroy returned goods. BBI will also always encourage products second-life.<\/span><\/h5>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"gel-space gel-19314860204a14c831fa2d38c475b0c1\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Some explanations What is Reverse Logistics? According to The Council of Logistics Management, the full definition of reverse logistics is the process of implementing, controlling, and planning the cost-effective flow of finished goods, raw materials, and in-process inventory. The flow is from the point of consumption (i.e., the customer) to the point of origin (i.e., [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4972","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Returns &amp; Reverse Logistics - BRAND &amp; BUSINESS INCUBATOR<\/title>\n<meta name=\"description\" content=\"Face the the e-commerce &amp; drop-shipping sales returns challenge and check how BBI can help you add value to your returned products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbincubator.com\/es\/expertise\/reverse-logistics-and-returns\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Returns &amp; 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